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October 2014 Archives

What is cybersquatting and how can it hurt businesses?

The Internet is a valuable tool that business owners in New Mexico and across the country can use to help their companies grow. No matter how big or small a company is, consumers want easy access to information about the business, including services offered and product availability. Company websites are created with domain names that generally contain a company trademark, which is something that quickly identifies to consumers that the website belongs to the company for which they are searching. However, others may try to benefit from a company's name or trademark by buying domain names with a similar name or phrase, then selling them for a profit. This is known as cybersquatting, and it can have a negative impact on business growth.


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